Wed, Oct 21 2020, 11:00 AM AEDTMarketing Masterclass - How to promote your webinars and gain maximum ROI
We’ve all been there - we kick off a webinar, then get to the end and forget why we even ran it in the first place. With webinars now taking the front seat of many marketing strategies, it’s important that you not only promote your series right, but loop-back and measure your return on investment. In this masterclass we will go beyond vanity metrics and attendance - we will dive into promotional channels that work and strategies to make your overall webinar program and raving success. If you’re looking to go back to your board with some metrics that matter, you must join this session! Topics include: Starting with the end in mind - planning your series The most effective channels and how to use them Tracking and measuring - how to track all channels effectively Reporting and data - what matters most and what should you focus on?
Wed, Nov 4 2020, 11:00 AM AEDTYour 2021 Online Event Strategy - How to get it right
Let’s be real, it’s been a crazy 2020. And while webinars and online events have been at the forefront, we have all been in reactive mode with a focus to get shit done. This webinar will give you a chance to take a step back, reflect on 2020, and put a concrete plan in place for 2021. Make sure you’re ahead of the game so come December you can take a much deserved break! Join us as we cover: The year that was - what to report on from 2020 Your content strategy - theming your content and creating a calendar of awesome content Tips for getting presenters on board and scheduled in Scheduling activities - tips for removing the complexities and automating webinar tasks Marketing matters - tips on working with internal stakeholders to create a slick marketing plan