Wed, Sep 30 2020, 12:00 PM AEDTThe AI Powered Association
Member engagement is a popular term in Associations. But just reviewing a member’s historical engagement may be ‘too little, too late’ for many associations. What if it was possible to accurately predict (using one of your most valuable assets – your data) - a member’s future engagement? At this webcast, we'll discuss how advanced technology, including Artificial Intelligence, is today enabling associations to develop predictive models of member behaviour. We'll review how AI tools can be easily accessed and affordable for Associations and applied across the entire organisation to improve member engagement, and to provide more accurate forecasts for individual member renewals, event registrations, course enrolments, product purchases, committee involvement, and other key association specific activities. Case studies from leading associations will be used to help you understand how you can scale up AI in your association.
Wed, Sep 16 2020, 10:00 AM AESTHow to Reset Your Strategy Content
Midterm Strategy Review and Reset Quick, concise and strategic In this session we will lay bare all the tools and techniques to facilitate your own review, reset where required and prioritise the remaining activities on your current Strategic Plan. We will also show you how to establish whether any new strategies have emerged in the past year since the plan was established, or whether any new strategic directions are warranted, given recent global changes, including the COVID-19 pandemic. Your key take-outs from this session will be: - Processes to help you review your own current Strategic Directions or Strategic plan, including activities to identify and seize potential new business opportunities; - Should we anticipate advances from other organisations for partnerships, alliances, as well as Mergers and Acquisitions? How does the Board prepare? - Templates to help you review and re-set your Summary of Strategic Directions, staff level business plans and reporti
Wed, Aug 19 2020, 10:00 AM AESTYour Membership Marketing Playbook: Game Changers for Driving Membership Growth
Many associations are seeing a significant hit to membership this year due to the COVID-19 crisis. Yet some associations are growing. What can we learn from these associations and other historically fast-growth associations? What can you do during these tough times, and how can you prepare for faster membership growth ahead? Learn about three Game Changes your organisation can make to drive membership growth: (1) getting everyone on board to invest in membership recruitment, (2) building a best practices recruitment program, and (3) innovating to drive membership recruitment. We will discuss strategies, tools, and insights you can apply to your association. You will learn how to make a case for sustaining and even increasing your membership marketing budget, so you can convince senior management and your board that membership recruitment should be a top strategic priority, especially now. During this webinar you will: - Take back ideas to your association for new ways to d
Wed, Aug 5 2020, 12:00 PM AESTThink Like a Futurist - Scenario Planning in an Uncertain Future
The coronavirus pandemic has thrown all our future plans into disarray, and we still don't know what's around the corner in the next few weeks and months. In an uncertain future, many people fall into the trap of setting smaller goals or making short-term plans. But that's the wrong approach. Instead of only planning for what you can see, use scenario planning as a tool for working with uncertainty and creating flexible plans. In this webinar, Gihan will share practical future-proofing steps you and your association can take to: - identify potential external pressures - assess your current readiness for future change and disruption - focus on the strategies with the biggest ROI - make important decisions even in an uncertain future
Wed, Jul 22 2020, 10:00 AM AESTWho’s Sponsoring Associations During COVID-19
Sponsorship in a post COVID world is quite a different proposition than it was four months ago. While sponsorship income is dropping for some associations, other associations are still closing some really exciting sponsorships and partnerships. In this session Julian will talk about what sponsorship deals are closing, who is currently looking to sponsor, how best to approach, and opportunities that are currently available for associations seeking sponsorship funds. During this live webinar event Julian will: • Provide you with the tools and techniques to formulate an attractive sponsorship prospectus in the new world • Discuss the type of messaging you should be using with prospective and current sponsors • How to demonstrate value to existing sponsors during this time • Give real life examples of associations leading the way and demonstrate what they are doing
Thu, Jun 18 2020, 12:00 PM AESTA Time for Transition
In the COVID-19 aftermath, sectors, businesses and individuals are all having to rethink their relationship with work. Join Nina Mapson Bone for this webinar as we take a look at the different types of workplace transition trends taking place including: • How entire sectors are reinventing • How businesses are innovating to meet the demands of the new world • How individuals are pivoting to new ways of working and role types During this webinar, learn how these fascinating trends are changing the face of work and what it means for us on both a personal and business level. How will this change the way you manage your employees? What will this change in your association including the way you service members and your key value offering? And how will this effect the way you engage with members?
Wed, Jun 17 2020, 12:00 PM AESTThe Life Changing Magic of Measuring your Association’s Performance
How can you make better decisions for the future, be more effective, and improve the performance of your association? Effective measurement is crucial to building reliable, repeatable processes to execute your business strategy. Join us for this webcast as we look to the future - What are you measuring? Are you measuring the right things? Are you being effective? Have you added or amplified programs in response to Covid19 and how did you measure their success? Should you carry them through? We’ll discuss how effective measurement can equip you for the road ahead and will: - improve your decision making - enrich member engagement - ensure agility
Wed, Jun 10 2020, 10:00 AM AESTMembership All Stars
Join AuSAE online for our first All Stars Webinar Event! We are pleased to welcome our Membership All Stars to the AuSAE screen – Mary Byers, Sarah Sladek and Sheri Jacobs. During this live event our Membership All Stars panel will discuss, share and challenge our thinking on the membership world post COVID-19. Our speakers will discuss how membership will shift and change, how associations will recover and prosper from this, and discuss what they are seeing, feeling and hearing from associations all over the world.
Wed, Jun 3 2020, 10:00 AM AESTDigital Advocacy - An Association Case Study
The role associations play for members, sectors and communities at large has never been so important and more prominent than right now. Associations have continued to do what they always do but with a brighter light shone on the effects of having one centralised and strong voice to the public and government. As we move into the recovery stages and into a post COVID-19 world, governments want to continue hearing all the voices in your sector and profession, not just the loudest voice. So what processes and technologies can associations implement to organise and streamline their advocacy efforts? This week AuSAE will be joined by Chazz Clevinger, Chief Executive Officer, One Click Politics and Sarah Davies, Policy and Advocacy Manager, Optometry Australia for a Q&A discussion and case study analysis on implementing and establishing a digital advocacy campaign. During this discussion Sarah and Chazz will: • Discuss the process of creating a digital campaign •
Wed, May 27 2020, 12:00 PM AESTHow to Effectively Transition into Phase Two of COVID-19
As we slowly start to transition into a new phase of business during COVID-19, NFPs and charities are now looking for ways to continue business with restrictions in place for the foreseeable future. Boards must now begin to reassess how their NFP or charity is performing during COVID-19, and their new long term goals and concerns. Boards must reconsider their stakeholders and their capacity to support the organisation, the future of government grants, as well as whether their operations continue to satisfy their NFP or charitable purpose. Finally, NFPs and charities should continue to proceed with caution when considering becoming party to any contracts during and post COVID-19. This presentation will: • Provide an update on government incentives and legislative changes for NFPs and charities; • Provide guidance on how boards and senior management should strategise during the coming months for the long term benefit of the organisation; and • Discuss what NFPs and char